And the headline was a the truth with a twist. The Superman Returns DVD is being launched 2 months early in China, as compared to the rest of the world to combat piracy.
From shh,
CAV Warner Home Entertainment, a joint entertainment distribution venture between Warner Home Video and China Audio Video, announced today that its aggressive market strategy, in conjunction with the Chinese Ministry of Culture's anti-piracy initiatives, has enabled unprecedented distribution reach for the DVD of Superman Returns. The international blockbuster hit will be released on competitively priced, Mandarin language only DVDs today in China - two months ahead of the rest of the world. The title will be widely available in more than 8,000 outlets, thousands of which had previously only sold pirated Hollywood films.
Hey you WB folks,
Piracy is rampany in India as well. How about an early release here?
However, I am guessing the Chinese market differs from the Indian market since the Chinese would prefer to buy the DVD in their local language, whereas Indians would prefer the English version. Containing the leak of a Mandarin DVD must be a lot easier.
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